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Use Research Insights to Connect with Your Customers
Posted on March 10, 2010 I often meet entrepreneurs who have started, or are starting, a new business and who ask me what type of market research they should conduct. Some are inventors who have come...
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Useful Questions To Assess Branding Research Quality
Marketing researchers are in the business of gathering data, analyzing and providing insights, which marketers, in turn, should use to develop marketing and branding strategies. However, sometimes...
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Establish A Customer Satisfaction Process Anchored in Customer Insights
Consistency and quality are key drivers in customer satisfaction and loyalty. This is quite obvious, but the fact is that many times they don’t move in the same direction. Some companies offer high...
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Insights From GameStop’s Growth Story
as published on October 26, 2012 by the Dallas Business Journal When you stop seeing transactions and start seeing customers, organizational transformation that leads to business growth happens. This...
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